From a first 2 oz glass bottle to a full line of out-of-this-world extracts. This is the story of how I built the Gods Tears brand: the bottles, the logos, the merch, the ads, and the website. All in one studio of one.
Gods Tears was built through one continuous creative practice. I acted as brand strategist, creative director, graphic designer, product designer, web designer, web manager, marketing manager and social media manager, and I made everything you see here with the Adobe suite, WordPress, Elementor and custom HTML and CSS.
Positioned Gods Tears as premium, celestial and calm: the “Awaken Within” idea, a three-formula line, and a color world for each formula.
One cosmic, neon-soaked visual language carried across bottles, merch, retail, ads and the web.
The winged-deity crest, GT teardrop, drip wordmark, stickers, patterns, posters, labels and email signatures.
Two generations of bottle and label design, plus blister packs, boxes, hats, lighters and skate decks.
Designed godstears.com: storefront, Learn hub, store locator, wholesale and compliance pages.
Runs the site day to day on WordPress and Elementor, with custom HTML and CSS where the builder stops.
Campaigns and seasonal promos, retailer-facing materials, drop announcements and ad creative.
Story, reel and “tap to shop” creative, content shoots, banners and a consistent voice across feeds.
A wholesale catalog I designed and laid out in Photoshop: cover, the Trinity Series spread, one page per formula, and the ad creative. Flip through it below.
Two milestones, six months apart. From the first pour in April 2026 to the line that ships today: new glass, new labels, new color logic, new staging. Scroll to follow the product from first bottle to The Drop.
The first Gods Tears bottles: 2 oz glass with a matte black cap and a wrap label built around a winged deity crest. Three formulas, three personalities: Purity (kratom, black), Lomalagi (kava, cream with a teal wave) and Genesis (kava + kratom, neon pink).
The current line. One bold color per formula, the GT teardrop mark above the Gods Tears Botanicals lockup, a diagonal “Shake well” wrap on the shoulder and a faint deity portrait behind the type. Genesis, Lomalagi and Divinity are live on godstears.com.
Three formulas. Three color worlds. The Trinity Series is the line today: each bottle has its own signature color and the editorial imagery built around it, all in 60 ml / 2 fl oz and all wearing the same GT teardrop system.
The flagship blend and the bottle that carried every redesign. Color: neon pink.
The kava-only formula; on the site it is “Heaven in a Bottle”. Color: cyan, staged in water and mist.
The kratom-only formula, “Divinity in Golden Hues”. Color: gold, shot against sunlit yellow.
Everything snaps back to a few anchors: the winged-deity crest, the GT teardrop, a hand-drawn drip wordmark and neon “Awaken Within” lettering, all in three formula colors on a deep-space black.
The hat is the biggest piece of Gods Tears merch, and the one people ask about first. I designed it from scratch: the pattern, the lettering, the placement, and the product renders that sell it. A cosmic liquid-galaxy print runs across every panel, with the dripping Gods Tears mark up front.
Every Gods Tears handshake ends with a card, so the card had to feel like the brand. I designed it end to end and spec’d the print: a black soft touch stock with neon pink foil, a laser die cut, a debossed logo and foiled edges. Hold it and you feel it before you read it.
Precision laser cutting for razor-clean edges and sharp detail.
Neon pink foil on the logo, the bottle outline and the type.
A velvet, matte finish with a premium rubbery feel in the hand.
The logo is pressed into the stock so you can feel it.
Pink foil on the edges makes a stack glow from the side.
The card out in the world: a Las Vegas sunrise, with the city behind it.
The unboxing, from the box to the skull holder to the QR back.
Every release ships in a custom 12-count display box and wears a full-wrap label I designed in Illustrator. The boxes carry the Trinity palette on a black body; the labels hold dosage, supplement facts, warnings, and a QR code to lab results.
Photo shoots, banners, stories and email creative, all art-directed in the same universe.
Photos from the Gods Tears Instagram: product stocked in retail coolers, in hand, on counters, and out in the world with stickers, lighters and the Awaken Within flag.
Short-form motion for social and the storefront: the bottles over a charged-up lightning backdrop, cut for vertical feeds.
Designed and managed end to end on WordPress and Elementor, with custom HTML and CSS where needed: a storefront with cart, login and checkout, a Learn hub (About, Dosing Guide, Kratom vs Kava, Blog), a store locator, a wholesale page and compliance.
Portfolio showcase of creative work. Gods Tears products are for adults 21+.